This is an excellent resource that can help you get your ideas off the ground and into the mind of the world. Chip and Dan Heath’s “Made to Stick: Why Some Ideas Survive and Others Die” is a discussion on what makes great ideas memorable. Using countless examples and some pretty snazzy research, the Heath brothers outline six essential tidbits that will stick your next great idea to the frontal lobes of your target audience. Simplicity, unexpectedness, concreteness, credibility, emotional connection, and a great story are at the core of some of the business world’s best and most marketable ideas (who doesn’t remember the Subway Jared?).
Using the six trade secrets to promote your ideas, you’ll have a no-fail strategy to make your message a reality. Ultimately, this is a do-it-yourself marketing strategy and the Heaths outline some how-tos that will allow you to consolidate what is so great about your concepts. It’s really about distilling the idea into the essence of its awesomeness! With a focus on the art of persuasion, the Heaths will help you communicate the marvel of your idea to the business world, which is why you’ve got this gig after all!